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How to Create Effective eCommerce Product Filters. Faceted navigation — a concept intended to make online shopping easier, can also have the opposite effect if not properly executed. When we talk about faceted navigation, we're referring to the product filters found on many eCommerce sites. These filters typically range in everything from.
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Product filters have a huge impact on e-commerce sales. However, this impact is often negative, rather than positive. According to data from Smashing Magazine: Only 60 percent of websites provide a good filtering experience; 42 percent of e-commerce sites lack category-specific filters; 32 percent of e-commerce sites do truncation poorly; and
Product Filters 10 Ways to Optimize for a Better CX
20% of top eCommerce sites don't have thematic filters despite selling products with obvious thematic attributes (season, style, etc.) Some industries do product filtering better than others. Apparel, sports and hobbies, and electronics and office all lag behind the competition, falling under the "acceptable performance" mark.
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For instance, if you sell a few membership products on your eCommerce site, your customers can quickly find the products they need without using any filters. Product filters are better suited for online stores with more complex products that require customers to drill down into specific sizes, colors, materials, or brands.
Product Filters 10 Ways to Optimize for a Better CX
Ecommerce sites implement product filters in many different variations. As a result, the consumer is left to learn and relearn how to use filters whenever they embark on a different journey on a different site.
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Your ecommerce product filters should be absolutely practical and common sense. Don't make customers struggle to find exactly what they're looking for. Disney wants an age range filter for their massive collection of toys. They could list age groups (1-3, 4-6, etc.), but they know that assigning toys to rigid categories isn't helpful and.
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However, the benefits of using product filters go far beyond the user experience. When used most effectively, product filters can also make your ecommerce site more discoverable by strengthening your SEO. A well categorized and thought-out store following website navigation best practices is more likely to rank in Google search results.
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The type of product filters you choose to use on your website will depend on your business's unique needs and your customers' preferences. However, there are some common types of product filters used on e-commerce websites, including: Price filters: Customers can set a price range to filter products within their budget.
Product Filters 10 Ways to Optimize for a Better CX
Yes! Product filtering supports SEO - it can significantly improve the internal linking value. However, it takes an experienced specialist to implement e-commerce product filters on site. When e-commerce product sorting is done incorrectly it can for example cause internal content duplication.
Mobile app Filters by Sonali Agrawal on Dribbble
The dilemma| Ecommerce Product Filter . The improperly used e-commerce product filters will direct visitors away from your website rather than to further sales. It always shocks us to see product filters that operate against, not with, the brand. The unbelievable thing is that the dilemma is solved and prepared.
Product Filters 10 Ways to Optimize for a Better CX
Filters are essential tools for refining large amounts of information effectively by providing certain criteria and narrowing down the results by excluding the items that do not match the set criteria. eCommerce filters follow this exact logic, many times adding real-time results, and other convenient features to make filtering easier.. As Nielsen rightly states, filters and faceted search are.
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As with most things in eCommerce, speed is a crucial aspect in product filters as well. The time it takes for the page to load after a new filter is applied is very important. According to a report by Econsultancy, one-second delay in page load can lead to a 7% loss in conversions.
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Specifications, RAM, and storage size are the common filters for both products. But 'screen size' can be a top filter for mobile phones, whereas laptops require a different one. Here are additional 13 Quick tips: #8 Keep your design simple. Ensure your product filter design is simple, intuitive, and easy to use. #9 Test and track performance.
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Its drag-and-drop filter builder makes it easy for online store owners to create custom filters for their products To design this plugin, the team at Barn2 analyzed the product filters in the world's top ecommerce sites and brought these techniques to WooCommerce for the first time.
Product Filters 10 Ways to Optimize for a Better CX
Product filters help to narrow down the results and offer products that most match shoppers' interest.From our experience of providing search and filtering s.
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The ultimate goal of eCommerce product filters is to help shoppers navigate your large inventory more systematically and easily uncover the best products. With a smarter filtering system, they are guaranteed to have a better, simpler, and faster product discovery experience that leads to more positive customer journeys and purchases.
